In psychology, attitude is a psychological construct, a mental, and emotional entity that inheres in or characterizes a person. It’s a complex state acquired through experiences. It’s an individual’s predisposed state of mind regarding a value. It’s precipitated through a responsive expression toward a person, place, event which in turn influences the individual’s thought and actions. Prominent psychologist Gordon Allport described this latent psychological construct as “the most distinctive, and indispensable concept in contemporary social psychology.” Attitude can be formed from a person’s past and present. Key topics in the study of attitudes include attitude strength, attitude change, consumer behavior, and attitude- behavior relationships.