In psychology, attitude is a psychological construct, a mental, and emotional entity that inheres in or characterizes a person. It’s a complex state acquired through experiences. It’s an individual’s predisposed state of mind regarding a value. It’s precipitated through a responsive expression toward a person, place, event which in turn influences the individual’s thought and actions. Prominent psychologist Gordon Allport described this latent psychological construct as “the most distinctive, and indispensable concept in contemporary social psychology.” Attitude can be formed from a person’s past and present. Key topics in the study of attitudes include attitude strength, attitude change, consumer behavior, and attitude- behavior relationships.


  1. Better, if you really think about it, attitudes can be formed on the future as well… I do it regularly. Sure, there’s past and present as well, but unlike investing, I can expect future results based on what I do right now. I just don’t know the exact outcome, which would be based on things far outside my control.

    Interesting post.


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